Plus Fifty Two was born from a shared belief that great businesses and brands are built at the intersection of creativity, culture, and entrepreneurship.

Diego Chavez is an entrepreneur and inventor with nine patents, whose career has focused on bringing ideas to life, from tech ventures to product development and innovation. Mariana Esquinca’s career in marketing and brand strategy has taken her from Red Bull in Mexico to leading global spirits brands in the U.S., helping them tell authentic stories that connect across borders. 

Together, with over a decade of combined experience, they offer a unique blend of brand strategy, innovation, and cross-market expertise to help businesses expand thoughtfully and sustainably between Mexico and the U.S.

Their experience includes work with brands such as Tequila Herradura, Madre Mezcal, Lobos 1707, El Jimador, Exhale Salt, Chiles Lik, Hacha Ceramics, and LIF disposable toothbrushes.

Every project reflects the expertise and insights they bring to their consulting practice today.